Heya, Ioli here.
A brand marketer, copywriter, and word nerd with expertise in compelling storytelling.
About me
With a start in fashion editorial, a BA in Creative Writing, and MSc in Digital Marketing, I consider myself an experienced wordsmith.
Now, with over 5 years of experience in brand marketing and copywriting, I love working with start-ups and mid-size companies to breathe life into their brand voice and identity.
Copywriting
From my editorial roots to becoming a brand storyteller, I’m a certified word nerd. My passion lies in creating engaging narratives that bring brands to life through authentic, human-centered copy that gets people excited and clicking.
What to expect
Social Media Marketing
Balancing the creativity of social media with the data-driven content strategy needed to launch it is my bread and butter. My real sweet spot? Building authentic stories through creative content, influencer partnerships, and campaigns that resonate.
Email Marketing
With over 5 years in email marketing, I've nailed the art of nurturing engaged communities—maintaining a 50-55% open rates across an email list of 50k+ subscribers. From click-bait-y subject lines to seamless platform migrations, the endpoint is I keep audiences excited to see us in their inbox.
Prior Teams
Let’s chat
Email
iolibaltas@gmail.com
Located in
New York, NY