Email Marketing
Turn your emails into high-performing touchpoints that consistently deliver.
With my expertise in crafting emails — from concept to execution — to nurturing 50k+ email lists (while maintaining an average 50-55% open rate), every campaign under my hand is an email that wins.
Programs: Figma, Klaviyo, Beehiiv, Mailchimp, Sendgrid
Newsletter
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For over three years, I managed a 50K+ subscriber base, writing a weekly newsletter that had an average open rate of 55%. When the original newsletter was bought, I successfully executed a brand and platform migration with a 96.67% subscriber retention.
Throughout this time, I planned, designed, wrote, and executed these newsletters to create compelling content for these brands’ audiences. -
Marmalade | Newsletter #6
Marmalade | Newsletter #8
The Verticale | Newsletter #36
The Verticale | Newsletter #44
Rewarming & Winback
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Having migrated an email list of over 50K, from both platforms and brands, I’ve planned and executed complex migrations while retaining 96.67% of subscribers all while doubling average open rates.
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Marmalade | Rewarming #1
Marmalade | Rewarming #2
Retention Flows
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Growing an email list is one thing—retaining engaged subscribers is the real art. I crafted strategic welcome flows and automated notifications, so that new subscribers transformed into active community members, with these flows achieving impressive average open rates above 50% (peaking at 83%) and click-through rates of 4.8% (soaring to 21.7%).
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Marmalade | Welcome Flow