Campaigns

Working on creative brand-aligned campaigns that exceed expectations is my bread and butter. From a viral Spotify Wrapped campaign that grew our user base by 11k+ in just 1.5 weeks to an influencer campaign that generated over 1M organic reach — each project combines strategy with creativity to deliver.

Marmalade Wrapped

Leveraging Spotify Wrapped's virality to create a multi-channel campaign that connected users’ music tastes to aesthetic preferences, driving brand discovery through an interactive quiz.

Launched and executed in just 2 weeks, the campaign generated 11K+ email acquisitions and achieved record-breaking reach (2M+ on TikTok, 378K on Instagram) with CPCs as low as $0.07.

Example Results Page

Year
2024

Team
Marmalade

Founder Campaign

As a platform built to amplify small online brands, we launched a campaign that put founders at the forefront—humanizing their brands and building trust with our shopping community. By highlighting founder stories and their recommendations of other brands they love, this campaign resulted in consistent monthly signup growth, achieved 60%+ product discovery rates, and expanded organic reach through these founder partnerships.

Example of Founder Post

Year
2024

Team
Marmalade

Consciously Cool Campaign

Launching a community of influencers, all aligned in their conscious lifestyles, to create a campaign that resulted in an organic reach of over 1M.

Example Post

Year
2023

Team
The Verticale