Campaigns
Working on creative brand-aligned campaigns that exceed expectations is my bread and butter. From a viral Spotify Wrapped campaign that grew our user base by 11k+ in just 1.5 weeks to an influencer campaign that generated over 1M organic reach — each project combines strategy with creativity to deliver.
Marmalade Wrapped
Leveraging Spotify Wrapped's virality to create a multi-channel campaign that connected users’ music tastes to aesthetic preferences, driving brand discovery through an interactive quiz.
Launched and executed in just 2 weeks, the campaign generated 11K+ email acquisitions and achieved record-breaking reach (2M+ on TikTok, 378K on Instagram) with CPCs as low as $0.07.
Example Results Page
Year
2024
Team
Marmalade
Campaign email sent to 30k users
Success of Tiktok content
Example results page
Sharing asset provided to quiz-takers
Founder Campaign
As a platform built to amplify small online brands, we launched a campaign that put founders at the forefront—humanizing their brands and building trust with our shopping community. By highlighting founder stories and their recommendations of other brands they love, this campaign resulted in consistent monthly signup growth, achieved 60%+ product discovery rates, and expanded organic reach through these founder partnerships.
Example of Founder Post
Year
2024
Team
Marmalade
Consciously Cool Campaign
Launching a community of influencers, all aligned in their conscious lifestyles, to create a campaign that resulted in an organic reach of over 1M.
Year
2023
Team
The Verticale